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Chinese footballers learn price of failure

The sponsor of China’s national football team is demanding a rebate because of their poor performance in the Olympics.

Swiss company Infront Sports & Media is demanding a 10m yuan (£835,000) refund, reports Qianlong News.

“It’s reasonable for us to raise the issue. The Chinese team was eliminated at the beginning of the group competition, which left our advertising and budget plans in a mess,” said a spokesman for the company.

If China’s national team had managed to make the top ten, the company would have had two more matches to promote.

“The request is really due to the team’s poor performance,” added the spokesman.

The Chinese Football Association has kept a very low profile since the Beijing Olympics where the Chinese men’s team was eliminated after scoring only one goal in three matches. The CFA is remaining silent on the issue, but an insider was quoted as saying the request was being considered, although it was unlikely to agree to such a large refund. ananova

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